In the Influence Masterclass I teach that there are different ways to influence, depending on your audience, the context of the interaction and your overall objectives. I would like to share with you a framework introduced by Professors Richard Shell and Mario Moussa in their strategic persuasion book, Art of Woo. They identify 6 channels of influence leaders need to master: 1. The Authority channel emphasizes formal position and reliance on top-down rules, regulations, and